Last updated: January 13, 2025
1. What are cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit our website. These files allow the website to function correctly, analyze user traffic, and personalize content.
2. Types of cookies we use
Our website uses the following types of cookies:
- Essential (technical) cookies – necessary for the proper functioning of the website (e.g., navigation, security, contact forms).
- Analytical (statistical) cookies – collect anonymous data about how users interact with the site (e.g., number of visits, traffic sources). These help us improve the website. We use tools such as Google Analytics.
- Functional cookies – remember your preferences and settings (e.g., language, cookie consent).
- Marketing cookies (if used) – used for displaying personalized ads and content. These may be shared with third-party partners (e.g., Facebook Pixel, Google Ads).
3. First-party and third-party cookies
Our site may use:
- First-party cookies – placed directly by our domain tracz.com.pl,
- Third-party cookies – provided by external service providers such as Google, Meta (Facebook), YouTube, etc.
4. Cookie storage duration
- Session cookies – deleted when you close your browser.
- Persistent cookies – stored on your device for a defined period or until manually removed by the user.
5. Managing cookies
You can:
- change your cookie settings at any time via your web browser (e.g., block all cookies, delete stored cookies),
- accept or reject selected categories of cookies if a cookie consent panel is available.
Please note: disabling cookies may affect the functionality of some features on our website.
Browser-specific cookie management:
6. Changes to this policy
We reserve the right to update this cookie policy at any time. All changes will be published on this page with the corresponding update date. We recommend reviewing this policy regularly to stay informed of any changes.
7. Contact
If you have any questions regarding our use of cookies, please contact us at:
📧 kontakt@tracz.com.pl
8. Managing consent on this site
On your first visit we display a banner where you choose the scope of your consent.
Until you make a choice, no analytics or marketing cookies are set and all
measurement tools stay switched off. The default state is refusal of every category except
those strictly necessary for the site to work.
Three levels are available:
- Necessary only — solely what the site cannot work without,
- Necessary and statistics — additionally anonymous visit data,
with no advertising purposes,
- Allow all — including marketing cookies.
You may change your decision at any time using the round cookie button in the bottom
left corner of the screen. Withdrawing consent is as easy as granting it and carries no
consequences.
We use Google Tag Manager to manage measurement codes. It operates under the Consent
Mode v2 standard, which means it respects your choice and runs no measurement without consent.
Measurement and marketing tools running on this site:
- Google Analytics 4 (Google Ireland Ltd.) — anonymous visit statistics:
number of users, pages viewed, traffic source. It starts only after consent to statistics,
that is at the “Necessary and statistics” level or higher.
- Meta Pixel (Meta Platforms Ireland Ltd.) — measuring the performance of
our advertising on Facebook and Instagram. It loads only after consent to
marketing cookies, that is at the “Allow all” level.
- Google Tag Manager (Google Ireland Ltd.) — it does not collect data about
you on its own; it only manages the loading of the codes listed above.
Withdrawing consent stops these tools going forward. Data collected earlier, lawfully,
remains with its controllers under the terms of their own privacy policies.
